Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13113
Title: Do traditional chinese cultural values nourish a market for pirated CDs?
Authors: Wan, WWN
Luk, CL
Yau, OHM
Tse, ACB
Sin, LYM
Kwong, KK
Chow, RPM
Keywords: Chinese values
Face consciousness
Intention to buy pirated CDs
Materialism
Other orientation
Risk aversion
Issue Date: 2009
Publisher: Springer
Source: Journal of business ethics, 2009, v. 88, no. suppl. 1, p. 185-196 How to cite?
Journal: Journal of business ethics 
Abstract: On one hand, Chinese consumers are well known for conspicuous consumption and the adoption of luxury products and named brands. On the other hand, they also have a bad reputation for buying counterfeit products. Their simultaneous preferences for two contrasting types of product present a paradox that has not been addressed in the literature. This study attempts to present an explanation of this paradox by examining the effects of traditional Chinese cultural values and consumer values on consumers' deontological judgment of pirated CDs and the amount of social benefits they perceive they gain from them. We interviewed 300 Hong Kong Chinese consumers, and found that face consciousness increased materialism and risk aversion, thereby producing a favorable deontological judgment of pirated CDs. Face consciousness also has a direct effect on the amount of social benefits perceived in pirated CDs. Both favorable deontological judgment and perceived social benefits contributed to a strong intention to buy pirated CDs. The results are discussed in a cultural perspective.
URI: http://hdl.handle.net/10397/13113
ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/s10551-008-9821-1
Appears in Collections:Journal/Magazine Article

SFX Query Show full item record

SCOPUSTM   
Citations

16
Last Week
0
Last month
0
Citations as of Dec 16, 2017

WEB OF SCIENCETM
Citations

17
Last Week
0
Last month
0
Citations as of Dec 10, 2017

Page view(s)

43
Last Week
4
Last month
Citations as of Dec 11, 2017

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.