Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13036
Title: Marketing in cyberspace : what factors drive e-commerce adoption?
Authors: Ha, LC
Ellis, P
Keywords: Internet
Marketing
Adoption
E-commerce
International
Issue Date: 2004
Publisher: Routledge, Taylor & Francis Group
Source: Journal of marketing management, 2004, v. 20, no. 3-4, p. 409-429 How to cite?
Journal: Journal of marketing management 
Abstract: What factors affect the adoption of e-commerce among small and medium-sized enterprises (SMEs)? In this study, e-commerce adopters are classified according to White et al.'s (1998) labels, namely traditionalist, straddler, and innovator. Interview data collected from 84 firms are used to illustrate a hypothesis-testing methodology linking various decision-maker, innovation, and environmental characteristics with the propensity to adopt online marketing.
URI: http://hdl.handle.net/10397/13036
ISSN: 0267-257X
EISSN: 1472-1376
DOI: 10.1362/026725704323080470
Appears in Collections:Journal/Magazine Article

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