Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/12891
Title: A customer-based brand equity model for upscale hotels
Authors: Hsu, CHC 
Oh, H
Assaf, AG
Keywords: Brand equity
Brand loyalty
Brand choice
Brand image
China tourism
Issue Date: 2012
Publisher: SAGE Publications
Source: Journal of travel research, 2012, v. 51, no. 1, p. 81-93 How to cite?
Journal: Journal of travel research 
Abstract: The authors propose a customer-based brand equity model for use in global branding efforts and research, based on a series of qualitative and quantitative studies. They find new dimensions of brand equity that need to be considered by lodging researchers and operators. Components of brand equity generated from literature review and focus groups are ordered in theoretical relationships and the model structure is assessed against rival structures. The model is tested with data collected from travelers in 12 major cities in China and validated across several subgroups of travelers. Results support the validity and reliability of the proposed model.
URI: http://hdl.handle.net/10397/12891
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287510394195
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