Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/12471
Title: Outbound tourists' selection criteria for choosing all-inclusive package tours
Authors: Wong, CKS
Kwong, WYY
Issue Date: 2004
Source: Tourism management, 2004, v. 25, no. 5, p. 581-592
Abstract: This study was designed to identify important selection factors for all-inclusive package tours as perceived by outbound tourists-residents normally in Hong Kong. A total of 30 selection criteria were identified in this study, with the safety of the tour being viewed as the most important item for package tours selection, followed by the possibility of departing successfully and the service quality offered by the travel agency. By using factor analysis, eight dimensions for package tours selection were derived, namely, tour arrangement and service quality, attractions, hotels and airlines, TV promotions and customer care, routing, personal interests, word-of-mouth, and time. Results of independent sample t -test and one-way ANOVA revealed that travel-related behaviors were significantly related to the choice of all-inclusive package tours. Recommendations for travel agencies, included safety and 'guarantees' of departure, training for escorts and tour-guides, and customer care services, will, it is argued, enhance the attractiveness of package tours and their competitiveness.
Keywords: All-inclusive packages tours
Hong Kong
Outbound tourists
Selection criteria
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2003.06.002
Appears in Collections:Journal/Magazine Article

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