Please use this identifier to cite or link to this item:
Title: The influence of online reviews to online hotel booking intentions
Authors: Zhao, X
Wang, L
Guo, X
Law, R 
Keywords: E-WOM
Online booking intentions
Online review
Online social media
Word of mouth
Issue Date: 2015
Publisher: Emerald Group Publishing Limited
Source: International journal of contemporary hospitality management, 2015, v. 27, no. 6, p. 1343-1364 How to cite?
Journal: International journal of contemporary hospitality management 
Abstract: Purpose – This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions. Design/methodology/approach – This study developed a research model and empirically examined the model by collecting data from business travelers in the Mainland China. Factor analysis was adopted to identify features of online reviews content and source attribute. Regression analysis was used to examine impacts of these attributes upon travelers’ online booking intention. Findings – Six features of online reviews content and one source attribute were identified, namely, usefulness, reviewer expertise, timeliness, volume, valence (negative and positive) and comprehensiveness. Regression analysis results testified positive causal relationships between usefulness, reviewer expertise, timeliness, volume and comprehensiveness and respondents’ online booking intentions. A significantly negative relation between negative online reviews and online booking intentions was identified, whereas impacts from positive online reviews upon booking intentions were not statistically significant. Research limitations/implications – The major limitation of this study is that interrelationships among features of online reviews, which were discussed in other similar studies, were not considered. Still, this study benefited researchers from scrutinizing features of online reviews, rather than several of them. As such, it offered more comprehensive suggestions for practitioners in how to better utilize online reviews as a marketing tool. Practical implications – Hospitality practitioners could enhance consumer review management by applying the six underlying factors of online review in the present study to find out the ways of increasing consumers’ booking intentions in the specific hotel contexts. Originality/value – A major theoretical contribution of this paper is its comprehensiveness in examining features of review content as well as its source simultaneously. This studyalso offered areas worthy of more research efforts from perspectives of practitioners and researchers.
ISSN: 0959-6119
EISSN: 1757-1049
DOI: 10.1108/IJCHM-12-2013-0542
Appears in Collections:Journal/Magazine Article

View full-text via PolyU eLinks SFX Query
Show full item record


Last Week
Last month
Citations as of Oct 20, 2018


Last Week
Last month
Citations as of Oct 13, 2018

Page view(s)

Last Week
Last month
Citations as of Oct 22, 2018

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.