Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/12108
Title: Food tourism as a viable market segment : it's all how you cook the numbers!
Authors: McKercher, B 
Okumus, F
Okumus, B
Keywords: Food tourism
Destination marketing
Special interest tourism
Urban tourism
Hong Kong
Issue Date: 2008
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2008, v. 25, no. 2, p. 137-148 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study examines whether food is a special interest or mainstream tourism product. Much of the research on special interest tourism examines the activity in isolation of the broader suite of products available in the destination mix. Such a myopic approach may produce impressive looking numbers, but may not define viable market segments. Instead, based on their research findings, the authors argue that a more holistic approach is required to examine food tourism within the context of other products in the destination to determine its value. Overall, this study suggests that consuming food may be a ubiquitous activity for most visitors to sophisticated urban destinations and may not be representative of a specialist segment.
URI: http://hdl.handle.net/10397/12108
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548400802402404
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