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Title: An entry mode decision-making model for the international expansion of construction enterprises
Authors: Li, H 
Jin, Z
Li, V
Liu, G
Skitmore, RM
Keywords: Analytic hierarchy process
Construction industry
Decision making
Decision-making model
Entry mode
Market entry
Preference ranking organization method for enrichment evaluations
Issue Date: 2013
Publisher: Emerald Group Publishing Limited
Source: Engineering, construction and architectural management, 2013, v. 20, no. 2, p. 160-180 How to cite?
Journal: Engineering, construction and architectural management 
Abstract: Purpose - The purpose of this paper is to provide a new type of entry mode decision-making model for construction enterprises involved in international business. Design/methodology/approach - A hybrid method combining analytic hierarchy process (AHP) with preference ranking organization method for enrichment evaluations (PROMETHEE) is used to aid entry mode decisions. The AHP is used to decompose the entry mode problem into several dimensions and determine the weight of each criterion. In addition, PROMETHEE method is used to rank candidate entry modes and carry out sensitivity analyses. Findings - The proposed decision-making method is demonstrated to be a suitable approach to resolve the entry mode selection decision problem. Practical implications - The research provides practitioners with a more systematic decision framework and a more precise decision method. Originality/value - The paper sheds light on the further development of entry strategies for international construction markets. It not only introduces a new decision-making model for entry mode decision making, but also provides a conceptual framework with five determinants for a construction company entry mode selection based on the unique properties of the construction industry.
ISSN: 0969-9988
EISSN: 1365-232X
DOI: 10.1108/09699981311303026
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