Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/11564
Title: Toward a typology of medical tourists : a case study of Thailand
Authors: Wongkit, M
McKercher, B 
Keywords: Medical tourism
Special interest tourism
Thailand
Medical tourist
Typology
Issue Date: 2013
Publisher: Pergamon Press
Source: Tourism management, 2013, v. 38, p. 4-12 How to cite?
Journal: Tourism management 
Abstract: This paper examines the motivations of medical tourists who sought treatment in Thailand. Previous research has tended to treat the medical tourist market as undifferentiated, with the decision to seek treatment made prior to departure. These assumptions may be incorrect, and a significant finding of this study was that medical tourists can be categorized into four different groups, each of which displays significant differences in the types of treatment sought, the motivations for visiting Thailand, the decision making process, and their travel characteristics. One contribution of this study is its indication that if destination managers understand the nature and characteristics of each type of medical tourist, they will be able develop and promote more appropriate and satisfactory medical tourism products and services for their visitors.
URI: http://hdl.handle.net/10397/11564
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2013.02.003
Appears in Collections:Journal/Magazine Article

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