Creative Deterrents: The Spoiloxic Campaign

Abstract

The journey in the 4As Students’ Award began with a simple observation: people dislike spoilers. Mei Ting TSE, Hong LAM, and Jenny IP created “Spoiloxic”—a campaign that cleverly used spoilers to encourage users to get their personal accounts. The process was challenging, requiring the team to empathize with users and maintain focus on our core idea. Their PolyU tutors, Manto, and KC guided them with industry insights and encouraged the team to reflect on their progress. Through this project, they learned the importance of clear communication, decision-making, and supporting teammates. Winning Silver & Best Of Show was exciting, but the true value was in mastering the creative process and understanding how to build effective campaigns. This experience has equipped the team with skills and confidence for future advertising challenges.