Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/11487
Title: The creation of leather fashion in Hong Kong
Authors: Au, J 
Liew, KL
Lam, CH
Keywords: Leather
Fashion
Design process model
Qualitative research methodology
Hong Kong
Issue Date: 2008
Publisher: Taylor & Francis
Source: International journal of fashion design, technology and education, 2008, v. 1, no. 2, p. 57-67 How to cite?
Journal: International journal of fashion design, technology and education 
Abstract: The main objective of this study was to determine a new model of design process of the Hong Kong leather fashion industry by employing a qualitative research approach and descriptive research design. The study provided some relevant literature about the development and sales channels of the Hong Kong leather fashion industry. A total of 24 fashion designers, sales and marketing managers and fashion educators were interviewed. The model of design process of the Hong Kong leather fashion industry was synthesised and combined from in-depth interviews of the respondents. The result of this study suggested that during the leather fashion design process, the major factors were the artistic value, marketability, consumer attitude and personal interests.
URI: http://hdl.handle.net/10397/11487
ISSN: 1754-3266
DOI: 10.1080/17543260802020493
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

54
Last Week
3
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.