Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114546
| Title: | Historical Building Turned 5-Star Hotel: A Case of The Murray Hong Kong | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | The Murray Hotel, converted from the historic Murray Building, combines luxury accommodation with preserved architectural and cultural elements. However, its rich heritage is not prominently featured in marketing efforts, causing international guests to overlook its unique history and reducing the potential impact of its distinctive identity on booking decisions. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Historic buildings -- Conservation and restoration |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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