Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114544
| Title: | Adapting to Changing Tastes: A Case of Tsui Wah Restaurant | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Tsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share. | Keywords: | China -- Hong Kong Restaurants Chain restaurants Restaurants -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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