Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114538
| Title: | Magic Meets Mobility: Disney Cruise Line’s Interactive Guest Experience | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Disney Cruise Line has enhanced guest convenience and engagement with its “Disney Cruise Line Navigator” app, offering planning tools and unique interactive entertainment. However, as similar digital features are now industry standard and exclusive experiences like “Disney Uncharted Adventure” are limited to select ships, DCL faces challenges in differentiating its digital offerings. | Keywords: | Disney Cruise Line Mobile apps Cruise lines |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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