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http://hdl.handle.net/10397/114527
| Title: | Amico 1890 – Building Community Through Food and Creativity | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Amico 1890, a cozy Italian diner in Mongkok, attracts young locals with its playful menu, social media presence, and personalized celebrations. However, its Chinese-only marketing, limited English menu, reservation-based promotions, and cash payment incentives may deter tourists, non-Chinese speakers, and cashless customers, potentially restricting broader customer growth. | Keywords: | China -- Hong Kong Restaurants Restaurants -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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