Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114525
| Title: | ANA’s Financial Services – Enhancing Loyalty Through Innovation | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | All Nippon Airways (ANA) offers a variety of co-branded credit cards and digital payment options to boost loyalty and customer engagement. However, limited advertising, strict eligibility requirements, and Japan-centric benefits restrict the appeal and accessibility of ANA’s financial services, especially for international customers and overseas Mileage Club members. | Keywords: | Customer loyalty programs Airlines --Marketing Airlines Japan Customer loyalty |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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