Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114523
| Title: | Enhancing Guest Experience Through Digital Innovation: A Case of Park Hotel Hong Kong | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Park Hotel Hong Kong, a 4-star hotel in Tsim Sha Tsui, features 334 renovated rooms, a 360° virtual tour, and an AI concierge. Despite digital innovations and active social media marketing, the hotel faces challenges with limited staff engagement and the need to expand its presence on popular Chinese platforms. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/xg94hq14n
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.