Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114519
| Title: | Harnessing the power of Social Media and AI: A Case of Klook | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Klook, Asia’s leading travel distribution platform, offers over 500,000 products in 2,700+ destinations and leverages influencer marketing, social commerce, and AI to drive bookings and enhance user experience. However, limited reach of TikTok in-app purchases in key markets and potential over-reliance on AI impacting employee decision-making skills become key challenges for Klook. | Keywords: | Travel -- Computer network resources | Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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