Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114518
| Title: | Singapore Airlines – Navigating Competition While Sustaining Excellence | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Singapore Airlines (SIA), renowned for service excellence and innovation, faces new challenges despite record profits in FY2024/25. Increased competition, rising costs, and reliance on fare promotions threaten profitability and brand exclusivity. Major investments in premium products, digital transformation, and international partnerships require careful execution to sustain SIA’s premium positioning and long-term growth. | Keywords: | Singapore Airlines Singapore Airlines -- Management |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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