Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114510
| Title: | Usage of Mobile Application in Hotel Industry: A Case of H World App | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | The H World app, developed by H World Group, offers an all-in-one digital platform for hotel guests, featuring 17 services from booking to post-check-out rewards. While it enhances customer experience and loyalty through integrated services and the H Rewards program, similar offerings by competitors limit its competitive advantage. | Keywords: | Hotel management Hospitality industry -- Information technology Hospitality industry -- Customer services |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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