Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/11419
Title: Same, same but different : perceptions of South Pacific destinations among Australian travelers
Authors: Pratt, S
Keywords: South Pacific
Brand Australia
Destination image
Perceptual map
Correspondence analysis
Issue Date: 2013
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2013, v. 30, no. 6, p. 595-609 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: The South Pacific has a long history of being portrayed as a tropical paradise. Similar imagery is depicted for different destinations in the region, creating one homogeneous place. The issue for destination marketing organizations is how to attract tourists to their particular destination. This study surveys Australian travelers' awareness, visitation history, and perceptions of destination image for a range of South Pacific destinations. The study examines the extent to which Australians perceive these South Pacific destinations as similar or different to each other on a range of attributes. The findings reveal there are many common features of the destinations; hence, there is a large degree of substitutability between destinations.
URI: http://hdl.handle.net/10397/11419
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2013.810997
Appears in Collections:Journal/Magazine Article

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