Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/11379
Title: Disintermediation of hotel reservations
Authors: Law, R 
Keywords: Electronic commerce
Hotels
Internet
Worldwide web
Hong Kong
Issue Date: 2009
Publisher: Emerald Group Publishing Limited
Source: International journal of contemporary hospitality management, 2009, v. 21, no. 6, p. 766-772 How to cite?
Journal: International journal of contemporary hospitality management 
Abstract: Purpose – The purpose of this research is to investigate online buyers' views for and against disintermediation of hotel reservation.
Design/methodology/approach –A structured questionnaire was developed and a telephone survey was conducted in Hong Kong in March 2008.
Findings – Empirical findings of 283 Hong Kong residents who had previously booked hotel rooms online showed that experienced online buyers were more positive towards technology‐assisted hotel room reservations and less positive towards travel agents than their less experienced peers.
Practical implications – Hoteliers should ensure that their rooms are marketed appropriately in different types of online and offline channels.
Originality – The study demonstrates the existence of significantly different views among different groups of online buyers based on their online purchase experiences. With the increasing popularity of internet applications, hotel managers and travel agents should set practical plans to meet the needs of online buyers.
URI: http://hdl.handle.net/10397/11379
ISSN: 0959-6119
EISSN: 1757-1049
DOI: 10.1108/09596110910976007
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

28
Citations as of Feb 25, 2017

WEB OF SCIENCETM
Citations

26
Last Week
3
Last month
2
Citations as of Aug 14, 2017

Page view(s)

27
Last Week
4
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.