Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/11288
Title: A statistical investigation of the changing apparel retailing environment in China
Authors: Kwan, CY
Yeung, KW
Au, KF
Keywords: Apparel
China
Foreign investment
Marketing environment
Retailing
Issue Date: 2003
Publisher: Emerald Group Publishing Limited
Source: Journal of fashion marketing and management, 2003, v. 7, no. 1, p. 87-100 How to cite?
Journal: Journal of fashion marketing and management 
Abstract: This paper presents a comprehensive statistical report on China's current apparel retailing environment, including the macro- (demographic, economic, political, cultural, technological and natural factors) and micro- (sourcing, garment manufacturing, marketing intermediaries and consumers) environments affecting foreign investments in China's apparel retailing market. With an examination of China's demographic and economic indicators over the past 20 years, and the changing pattern of other macro-factors having typically influenced the foreign investments in China's apparel retailing sector, the paper also investigates the prevailing micro-factors facing foreign investors. The future prospects of the China apparel retailing industry were also discussed.
URI: http://hdl.handle.net/10397/11288
ISSN: 1361-2026
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