Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/10769
Title: Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment
Authors: Lee, JS 
Back, KJ
Keywords: Brand loyalty
Brand personality
Service quality
Price
Trust
User imagery
Issue Date: 2010
Publisher: Routledge Journals, Taylor & Francis Ltd
Source: Journal of travel & tourism marketing, 2010, v. 27, no. 2, p. 132-145 How to cite?
Journal: Journal of Travel & Tourism Marketing 
Abstract: Relying on Aaker's (1996) dimensions of brand personality, this study investigated the relationships between brand personality and its antecedents and consequences in the upper-upscale business hotel segment. Two dimensions of brand personality-competence and sophistication-were confirmed. User imagery was found to be the strongest predictor of brand personality, while trust had the significant mediating effect on the relationship between brand personality and loyalty. The theoretical and practical implications of this study's findings are included to assist both academicians and practitioners in the lodging industry in enriching their understanding of customers' perceptions of and attitudes toward hotel brand.
URI: http://hdl.handle.net/10397/10769
ISSN: 1054-8408
DOI: 10.1080/10548400903579688
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

28
Citations as of Feb 25, 2017

WEB OF SCIENCETM
Citations

19
Last Week
0
Last month
1
Citations as of Mar 23, 2017

Page view(s)

28
Last Week
4
Last month
Checked on Mar 26, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.