Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/10630
Title: The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong
Authors: Wan, C
Shen, GQ 
Yu, A 
Keywords: Attitude
Hong Kong
Policy
Recycling
Theory of planned behaviour
Issue Date: 2014
Publisher: Elsevier
Source: Resources, conservation and recycling, 2014, v. 83, p. 141-151 How to cite?
Journal: Resources, conservation and recycling 
Abstract: Hong Kong is a compact and 'land-hungry' city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the theory of planned behaviour (TPB) and the norm activation model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.
URI: http://hdl.handle.net/10397/10630
ISSN: 0921-3449
DOI: 10.1016/j.resconrec.2013.12.009
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