Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/10569
Title: Future issues in sales, marketing, and revenue management in greater china : what keeps you up at night?
Authors: Jones, DL
Lee, A
Chon, K 
Keywords: China
Delphi method
Hotels
Marketing
Revenue management
Sales management
Trends
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 6, p. 598-614 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region? This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.
URI: http://hdl.handle.net/10397/10569
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.599219
Appears in Collections:Journal/Magazine Article

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