Role of trust in value sensitive design, spectatorship and identity

Abstract

Trust or trustworthiness, as one of the personalities categories, does not belong to human exclusively. Instead, consumers could also perceive product trustworthiness, as product personality. Based on the theory of value sensitive design, spectatorship, and identity, the current study tries to answer three research questions: Why do we need to introduce trust in the design process? Is there an effect on our cognition and the consequent behavior if the trust is introduced into product design? What are the characteristics of identification - based trust in product design? By exploring the role, meaning, and insight of trust and its implication into the design, the current study tries to understand human values in a principled and comprehensive manner throughout the design process.