Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/104742
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dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorWang, Qen_US
dc.creatorLeung, Den_US
dc.date.accessioned2024-03-05T01:26:06Z-
dc.date.available2024-03-05T01:26:06Z-
dc.identifier.isbn978-0-9964244-4-8en_US
dc.identifier.urihttp://hdl.handle.net/10397/104742-
dc.description9th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference - 2019, Portsmouth, United Kingdom, 9-12 July 2019en_US
dc.language.isoenen_US
dc.publisherUniversity of Portsmouth and Washington State Universityen_US
dc.rightsPosted with permission of the publisher.en_US
dc.subjectOnline hotel booking journeyen_US
dc.subjectDecision makingen_US
dc.subjectMulti-touchpointsen_US
dc.subjectMulti-channelsen_US
dc.titleMillennials' online hotel booking journey : what? How? Why?en_US
dc.typeConference Paperen_US
dc.identifier.spage262en_US
dc.identifier.epage272en_US
dcterms.abstractTo understand millennials’ booking journey comprehensively and thereby guiding them to reserve hotel accommodations via the lucrative channels, it is of necessity for hotels to capture all the touchpoints and channels employed by customers. Harnessing a mixed-method approach (including scenario-based experiments and think-aloud protocol analyses), this study research and unveil the complexity and diversity of millennials’ online hotel booking journeys. Through the answers from “what”, “how” and “why” diversified channels constitute millennials’ online booking journey, this study provides valuable information to understand millennials’ online hotel booking journey in a bigger picture.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationIn Y Ekinci, L Sharples, G Viglia, & DGursoy (Eds), Conference proceedings, 9th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Portsmouth, UK, 9-12 July 2019, p. 262-272. University of Portsmouth and Washington State University, 2019en_US
dcterms.issued2019-
dc.relation.conferenceAdvances in Hospitality and Tourism Marketing and Management Conference [AHTMM Conference]en_US
dc.description.validate202401 bckwen_US
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberSHTM-0411-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusPublisheden_US
dc.identifier.OPUS25419555-
dc.description.oaCategoryPublisher permissionen_US
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