Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/104742
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | en_US |
dc.creator | Wang, Q | en_US |
dc.creator | Leung, D | en_US |
dc.date.accessioned | 2024-03-05T01:26:06Z | - |
dc.date.available | 2024-03-05T01:26:06Z | - |
dc.identifier.isbn | 978-0-9964244-4-8 | en_US |
dc.identifier.uri | http://hdl.handle.net/10397/104742 | - |
dc.description | 9th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference - 2019, Portsmouth, United Kingdom, 9-12 July 2019 | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Portsmouth and Washington State University | en_US |
dc.rights | Posted with permission of the publisher. | en_US |
dc.subject | Online hotel booking journey | en_US |
dc.subject | Decision making | en_US |
dc.subject | Multi-touchpoints | en_US |
dc.subject | Multi-channels | en_US |
dc.title | Millennials' online hotel booking journey : what? How? Why? | en_US |
dc.type | Conference Paper | en_US |
dc.identifier.spage | 262 | en_US |
dc.identifier.epage | 272 | en_US |
dcterms.abstract | To understand millennials’ booking journey comprehensively and thereby guiding them to reserve hotel accommodations via the lucrative channels, it is of necessity for hotels to capture all the touchpoints and channels employed by customers. Harnessing a mixed-method approach (including scenario-based experiments and think-aloud protocol analyses), this study research and unveil the complexity and diversity of millennials’ online hotel booking journeys. Through the answers from “what”, “how” and “why” diversified channels constitute millennials’ online booking journey, this study provides valuable information to understand millennials’ online hotel booking journey in a bigger picture. | en_US |
dcterms.accessRights | open access | en_US |
dcterms.bibliographicCitation | In Y Ekinci, L Sharples, G Viglia, & DGursoy (Eds), Conference proceedings, 9th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Portsmouth, UK, 9-12 July 2019, p. 262-272. University of Portsmouth and Washington State University, 2019 | en_US |
dcterms.issued | 2019 | - |
dc.relation.conference | Advances in Hospitality and Tourism Marketing and Management Conference [AHTMM Conference] | en_US |
dc.description.validate | 202401 bckw | en_US |
dc.description.oa | Version of Record | en_US |
dc.identifier.FolderNumber | SHTM-0411 | - |
dc.description.fundingSource | Self-funded | en_US |
dc.description.pubStatus | Published | en_US |
dc.identifier.OPUS | 25419555 | - |
dc.description.oaCategory | Publisher permission | en_US |
Appears in Collections: | Conference Paper |
Files in This Item:
File | Description | Size | Format | |
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Wang_Millennials_Online_Hotel.pdf | 256.5 kB | Adobe PDF | View/Open |
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