Tourism research in the eyes of tourism practitioners

Abstract

This study aims to enrich the theoretical knowledge about “how tourism practitioners perceive tourism research” and “how research-practice gap in the tourism discipline can be potentially redressed”. The qualitative approach and specifically in-depth interviews were conducted with 26 industry practitioners and government representatives who are working in the Hong Kong tourism industry. The expected findings of this work are valuable because they can identify feasible solution/s for optimizing the readership and applicability and utilization of tourism research by tourism practitioners.