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Title: Customer relationship management and interface redesign : a study on the website design on the eBay websites on cultural perspectives
Authors: Ho, KK
See-To, EW 
Keywords: Culture
Customer relationship management (CRM)
Electronic marketplaces
Qualitative study
Issue Date: 2013
Source: International journal of strategic information technology and applications, 2013, v. 4, no. 3, p. 68-88 How to cite?
Journal: International journal of strategic information technology and applications 
Abstract: This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, we focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. We hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study
ISSN: 1947-3095(print)
DOI: 10.4018/ijsita.2013070103
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