Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/10092
Title: Interpreting the mind of multinational hotel investors : future trends and implications in China
Authors: Denizci Guillet, B 
Zhang Qiu, H 
Gao, BW
Issue Date: 2011
Source: International journal of hospitality management, 2011, v. 30, no. 2, p. 222-232
Abstract: This study provides an updated outlook on the future of the investments proposed by multinational hotel corporations in China. Data were collected from secondary sources using keyword research to identify proposed new hotel developments and future trends in China. A grounded theory approach was used to analyze the data. Findings revealed that the decisions of multinational hotel groups with respect to business formats, the direction trends of investments, and the attractiveness of Chinese market are affected by the happening of mega-events, Chinese government policies, the presence of local entrepreneurs, and market potential.
Keywords: China
Expansion
Multinational hotels
Future trends
Publisher: Pergamon Press
Journal: International journal of hospitality management 
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2010.10.005
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