Browsing by Keyword Brand loyalty

Showing results 1 to 3 of 3
DateTitleAuthor(s)
2006The brand loyalty of sportswear in Hong KongLau, MM; Chang, MT ; Moon, KL; Liu, WS 
2010Examining antecedents and consequences of brand personality in the upper-upscale business hotel segmentLee, JS ; Back, KJ
2012A customer-based brand equity model for upscale hotelsHsu, CHC ; Oh, H; Assaf, AG